Corporate strategy
Positioning and counsel around growth, transactions, market opportunities and pivotal decisions.
Strategy / IR / Communications / Media
Build the story.
Find its people.
Signal Set Communications brings corporate strategy, investor relations and modern media together to help ambitious companies earn attention where it matters.
Explore what we do01 / Signals into action
The idea behind the name
Signal Set.
Good communication begins before a message goes out. It means choosing what matters, setting a course and aligning every channel behind a clear point of view. Signal is the story that cuts through market noise. Set is both the act of putting that story in motion and the connected set of relationships, content and media that carry it. The lighthouse represents what we aim to build for clients: a steady, credible presence people can find, even as markets change.
01 / Capabilities
Built for
what's next.
Senior-level thinking and hands-on delivery across the decisions, relationships and campaigns that shape a company's trajectory.
Stakeholder relations
Clear engagement with investors, partners and other audiences whose trust matters.
Campaign planning
Communications plans aligned to milestones, market context and the audiences you need to reach.
Press release management
Drafting, coordination and distribution of announcements with a clear message and purpose.
Corporate storytelling
Investor presentations, fact sheets and materials that make a complex business easier to understand.
Paid media
Audience-led campaigns that extend the reach of company news and investor content.
Earned media & PR
Media outreach and PR campaigns that build visibility and credibility.
Corporate content
Executive commentary, social content and other assets that keep the message consistent.
02 / Signature offering
TICKER
TARGET.
Turn your competitive universe into your next investor audience.
IR strategy meets modern media buying.
Ticker Target helps public companies reach people engaging with comparable companies, relevant sectors and investment themes. We turn a selected peer universe into an audience strategy, then distribute approved news, investor materials and management content through focused digital campaigns.
Investor awareness / Major catalysts / Executive thought leadership / Sustained visibility
- 01 / SELECTChoose the peers
Identify five to ten peer or affinity tickers and relevant themes.
- 02 / MAPBuild the audience
Use company, sector, content and contextual signals to shape audience groups.
- 03 / ACTIVATETell the story
Run paid native, display and video campaigns leading to approved company materials.
- 04 / LEARNMeasure engagement
Compare qualified IR visits, deck activity, return visits and results by audience group.
Start with a focused 90-day pilot. Learn which audiences engage, then refine the campaign from there.
Discuss a campaign03 / Leadership
Charlie
Aikenhead.
Founder & Managing Partner
More than 15 years across digital marketing, customer growth, investor relations and corporate communications.
Charlie began his career in digital advertising and media with agency teams, CBC and Yahoo. At Bitbuy, he led marketing and customer growth as the company scaled from a startup into one of Canada's leading digital asset platforms, including brand building, acquisition campaigns and national advertising.
At WonderFi, he served as SVP, Communications & Investor Relations, leading investor and corporate communications through acquisitions, market cycles, crises and other special situations, and the company's eventual sale to Robinhood.
Signal Set Communications brings that combination of commercial growth and public-company communications directly to teams looking for experienced, hands-on support.
ExperienceDigital marketing, customer growth, investor relations and corporate communications
Sector backgroundFintech, digital assets and growth companies
04 / Perspective
Advisors.
Experienced leaders with deep knowledge of public companies, capital markets and the digital asset sector.
Dean Skurka
Former President & CEO of WonderFi
Bobby Halpern
Former Chairman of the Board of WonderFi · Investor
05 / Contact
Let's make
some noise.
Preparing for a launch, planning an announcement or considering a Ticker Target campaign? Tell us what you're building.
Toronto / Working across North America